LinkedIn is the world's leading B2B and B2C networking and marketing platform for professionals and it is booming. Worldwide there are now over 673 million LI users. With work-from-home directives it plays a more important role than ever before.
LI is a fantastic place to easily search, find, connect, meet and converse with people in your target market, establishing a far-reaching network, developing your brand and creating interest for you and your company's services, driving traffic to your website and developing and nurturing relationships.
A very powerful and respected tool, LI should be used to its full potential. A great thing about LI? It's free! Free exposure. Free impressions. Free content publication. Free high quality leads to grow your business. You just need to use it consistently and efficiently.
There is not an easier way to get in direct contact with potential business partners and clients and generate leads...especially in the United States (over 163 million people in the US have a LI account).
I have been working intensively with LI for six years and in the course of time I have learned all the ways and means and tips and tricks to make your brand, presence, connections and lead generation on LI successful...in a highly efficient way.
An excellent first impression starts with your LI profile...and those of your co-workers.
Company logo/image and/or call to action as the header image according to your preferences
Good quality photograph
Attractive descriptions and summaries with SEO-optimized keywords
Include your website, images, documents, videos etc. showing your expertise and thought leadership in your niche
Complete contact info for easy access
A custom LI profile URL, which you can use in your emails etc. (getting rid of the numbers after your name)
Correct Settings & Privacy (e.g. not showing your competition alongside your profile)
Following appropriate companies, groups and hashtags
Joining appropriate groups
Company pages are pivotal for promoting your firm on LI. Your company page is a brand positioning tool and you need a company page in order to carry out paid LinkedIn advertising should you decide to do so.
Create/optimize your LI company page
Create showcase pages when appropriate (e.g. posts in different languages, different areas of business)
Invite your connections to follow your company page
Provide content for your company page updates
Create your LI Group if desired
Creating and posting valuable and engaging content on LI regularly will establish you and your company as a thought leader in your area of expertise and increase your visibility, creating awareness about what you do and how you do it. You can post from your personal profile, your company page, or your company group.
Setting engagement targets, delivering value, maintaining a steady posting cadence
Posts: Information, news, ads, videos, case studies, infographics, webinars etc.
Videos: When on LI, members are in a professional mindset, which makes them more receptive to business messaging — especially in video format
Articles: Long form content on relevant topics underlining your expertise
Powerpoint presentations, brochures in LI's SlideShare
Comments to posts and articles: Taking part in conversations and getting yourself better known as an expert in your field
Comments to posts and articles by your company page: Attracting attention to your company page
Use appropriate hashtags in your content/posts
Research and selection of appropriate people to connect with using the LI Sales Navigator tool
Personalized connection requests
Personalized responses to welcome your new LI connections including a link leading to a dedicated landing page on your website, drawing them into your website immediately
Personalized follow ups with a link to your article on LI which underscores your expertise and services including a call to action
Sending ongoing information and news
Convert LI contacts to email contacts
Maintaining a status list of LI contacts
There are many forms of paid advertising available on LinkedIn and a marketing campaign can be designed and implemented, getting the attention of your preferred target groups and locations. Sponsored content, sponsored InMails, and text ads are directed to your selected audience.
DIY (do-it-yourself): You and your team can profit from an in-house or remote LI training, learning all the tips and tricks to maximize your LI presence on your own.
By leveraging my posts and articles in my role as Founder and CEO of the Swiss directory AW★ SWITZERLAND, (as well as the company page and group), you get a turbocharge on developing your brand to my increasing number of over 10,000 followers on LI, predominantly in the US (HNWI and UHNWI advisors, estate planners, home offices, lawyers, asset protection experts, trusts, CFPs, CFAs, international tax specialists, entrepreneurs, affluent individuals, families, and many more).
Commenting regularly on my posts and articles (#americanswelcome), which receive hundreds and thousands of views daily, increases the awareness of your brand.