Gain and maintain the attention of American clients

Your internet presence, business correspondence and documents have to communicate a deeply felt understanding of your clients' needs, giving them the confidence to choose your services. 

Comprehensible and error-free communication conveys a sense of authority and is the first step in establishing and developing trust.

A lack of attention to detail is unprofessional, creates a bad impression and leads clients to concentrate more on the errors in your message than on the message you are trying to express.

Make your communication meaningful and successful

The level of accuracy Americans expect from their commercial partners and business associates is high. Business correspondence and documents combining proper grammar, word use, sentence structure and writing style will improve your message and greatly enhance your chances of reaching your business goals. Poor grammar, unclear wording, inconsistencies and redundancy will quickly put clients off. 

Many international professionals possess good English - often British English - skills, yet are not polished communicators in a US business environment and don't get the results they aim for, due to poorly written business proposals or documents that make US clients uneasy.

Often documents are poorly translated from a foreign language into English, creating a minefield of misunderstandings and missed opportunities.

First impressions are lasting impressions
Anne Liebgott AMERICOM

In other cases, there are regulations that must be adhered to (e.g. SEC-registered financial advisers) and it is imminently important that communications abide by these regulations. Sensitive issues need to be handled with special care.

Foreign accents and fumbles in verbal communication may be viewed as "Old World" charming, however expectations are high with regard to written communication, even with everyday correspondence.

Communications are not only limited to the written word. There are videos and podcasts, social media, personal presentations, infographics, seminars, exhibitions, meetings, conference calls and more - all requiring an appealing and trust-creating format.

Knowing that communication is paramount to achieving business success in the US, you need to take a professional approach to gain and maintain the attention of US clients.

The broad range of AMERICOM services will get your US audience on board and assist you with client trust, customer service, retention and future growth.

Get in touch today!

Kind words from AMERICOM clients and their customers:

"May I say that you are what I consider most professional at your vocation."

"I really enjoy working with you and admire your attention to details."

"As always, your quick response and professionalism is second to none."   

"Please accept my deepest appreciation for your work and in working to make a warm relationship between us."

"I would like to make you a compliment:  You are very responsive to my correspondence and your statements are always substantial. I appreciate this."

"... is fortunate to have a partner of your fine dedication and exemplary service!"

"As always, your promptness and professionalism is unmatched."

"Thank you for everything Anne... you're really special...thank you."

"I'm sorry you had to be bothered by such a petty request but as usual you handle it with class."

"Your attention to detail, great follow-up and technical expertise are very impressive."

"I am so impressed with the detailed information you have been able to supply to me.  All of your communication has been superb.  I truly appreciate the information you have provided and your consistent informative manner.  Thank you!"

"I always enjoy your responsive and professional emails."

"We are very happy to have you on board."

"If there is any great secret in life, it lies in the ability to put yourself in the other person's place and to see things from his point of view - as well as your own.

Henry Ford

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